it's aware of the trope, and is using it. So really, from a feminist perspective you could argue that this ad is limiting to women-weighing them down with this stereotype. We're all familiar with the idea that mothers are nurturing and protective and monitor the food they give their young to make sure it's safe and healthy, that this is somehow their role. Whether it's entirely real-world accurate is irrelevant. These slogans are basically referencing a stereotype. So it's a smart ad campaign-you remembered it. But, in reality, most of the time they ARE the ones choosing. So in a way, the Jif slogan does sort of imply that moms should be the ones choosing. Gillette claiming that it's "the best a man can get" makes a bit more sense because that product is specifically for men. It's a little off because peanut butter is not gender specific. They are the ones that make the choice of which peanut butter to buy. Females, specifically moms spend more time in supermarkets than other people, and will encounter the brand. The ad may have unfortunate implications, but those are pretty much supplied by you, not them. TL DR: targeting a specific subset of the market for a product is not sexist.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |